Disaster City, Photo Nick Ballon, Copyright Disaster Playground

The Manufacturer of the Impossible

Nelly Ben Hayoun (NBH) Studio designs extremes experiences for you to become an astronaut in your living room while dark energy is being created in your kitchen sink and a volcano erupts on your couch.

An interdisciplinary ‘Willy Wonka’ design studio which devises subversive events and experiences. Its mission is to bring chaos and disorder into the branding, scientific and design world.

We work with leading scientists, creatives, writers and engineers worldwide.

People we have worked with include: NASA, The European Space Agency, Singularity University, The Guardian,The SETI Institute, BBC, Red Bull, We Transfer, Mail Chimp, XL Recordings, Ed Banger Records, MOMA, Victoria and Albert Museum, National Museum of China, Nesta, The Design Council, Mattel Inc, Jaguar and Prote.in.
Nelly Ben Studio works on large scale, multi-media, highly ambitious projects.

There are no limits to our reach on earth and beyond.

NBH studio is bold, innovative and embraces multidisciplinary approaches, resulting in unique subversive experiences. NBH Studio previously collaborated with Beck, Bobby Womack, Damon Albarn, George Lucas, Maywa Denki, Bruce Sterling and Penguin Café in a musical collaboration that took music into space. Blasted from a Japanese launch pad in August 2013; Ben Hayoun assembled the International Space Orchestra (ISO) – the world first orchestra of space scientists and astronauts at NASA.

NBH studio is lead by the Willy Wonka of Design and Science Nelly Ben Hayoun. Ben Hayoun is a critical explorer, and a fearless and passionate provocateur. In 2013,Icon Magazine, nominated Ben Hayoun as one of the 50 international designers “shaping the future”. She is the Designer of Experiences at the SETI Institute, Head of Experiences at We Transfer, a member of the International Astronautical Federation, Space Outreach and Education committee, and a keynote speaker speaking worldwide about her experiential practice. In 2014, Wired Magazine awards Nelly Ben Hayoun with a WIRED Innovation fellowship for her work to date and for its potential to make a “significant impact on the world” .

NBH Studio work featured in press worldwide, see a selection here


Disaster Playground

The International Space Orchestra


Micronations Revolution



“A Social Sculptor”

– Hans-Ulrich Obrist, Director of International Projects at the Serpentine Gallery

“If anyone can do it, Nelly can.”

– Icon Magazine

“Well, folks… there are people who are pretty into design, and then there are designers who are like a force of nature.”

– Bruce Sterling — Science Fiction author


– Wired Magazine

“Thrilling, creative, passionate, these are just some of the terms that could be used to describe the work of Nelly Ben Hayoun Studio”

– Design Indaba

 ” She will make a great astronaut”

– Dr. Jacob Cohen, Chief Scientist,  NASA Ames Research Center

“She is out of this world in her thought processes and actions. She would be a valuable addition to the astronaut corp that would surely energize our exploration of the solar system”

– John W.Boyd, Senior Advisor to the Center Director of NASA Ames,  Senior Advisor for History and the Center Ombuds, NASA Ames Research Center