Disaster City, Photo Nick Ballon, Copyright Disaster Playground

The Manufacturer of the Impossible

Nelly Ben Hayoun (NBH) Studios designs extremes experiences for you to become an astronaut in your living room while dark energy is being created in your kitchen sink and a volcano erupts on your couch.

Interdisciplinary ‘Willy Wonka’ design studios which devise subversive events and experiences. Its mission is to bring chaos and disorder into the branding, scientific and design world.

We work with leading scientists, creatives, writers and engineers worldwide.

People we have worked with include: NASA, The European Space Agency, Singularity University, Mattel Inc. HQ, Google HQ, The Guardian,The SETI Institute, BBC, Red Bull, We Transfer, Mail Chimp, XL Recordings, Ed Banger Records, MOMA, Victoria and Albert Museum, National Museum of China, Nesta, The Design Council, Jaguar, Apple and Prote.in.
Nelly Ben Studios works on large scale, multi-media, highly ambitious projects.

There are no limits to our reach on earth and beyond.

NBH Studios is bold, innovative and embraces multidisciplinary approaches, resulting in unique subversive experiences. NBH Studios previously collaborated with Beck, Bobby Womack, Damon Albarn, The Prodigy, Maywa Denki, Bruce Sterling and Penguin Café in a musical collaboration that took music into space. Blasted from a Japanese launch pad in August 2013 and in the International Space Station in May 2015; Ben Hayoun assembled the International Space Orchestra (ISO) – the world first orchestra of space scientists and astronauts at NASA.

NBH Studios is lead by the Willy Wonka of Design and Science Nelly Ben Hayoun. Ben Hayoun is a critical explorer, and a fearless and passionate provocateur. In 2013, Icon Magazine, nominated Ben Hayoun as one of the 50 international designers “shaping the future”. She is the Designer of Experiences at the SETI Institute, Head of Experiences at We Transfer, a member of the International Astronautical Federation, The British Interplanetary Society, Women in Aerospace, and a keynote speaker speaking worldwide about her experiential practice. In 2014, Wired Magazine awards Nelly Ben Hayoun with a WIRED Innovation fellowship for her work to date and for its potential to make a “significant impact on the world” . Finally in 2015, she was nominated for a Women of the Year Achievement Award, which rewards, since 1955, women ‘who have made a significant achievement’ and ‘are being recognized for their strides in making the world a better place’.

NBH Studios work featured in press worldwide, see a selection here

Some of our projects’ websites:







“A Social Sculptor”

– Hans-Ulrich Obrist, Director of International Projects at the Serpentine Gallery

“If anyone can do it, Nelly can.”

– Icon Magazine

“Well, folks… there are people who are pretty into design, and then there are designers who are like a force of nature.”

– Bruce Sterling — Science Fiction author

” Nelly Ben Hayoun is a fusion between Andy Warhol and Albert Einstein.”

– Warp Magazine, Mexico

“Part designer, part performance artist, part space traveller, Nelly Ben Hayoun is an inexhaustible source of renewable energy that, if harnessed, could eliminate our dependence on fossil fuels. Indescribable.”

-Michael Beirut, partner at Pentagram and co-founder of Design Observer

“Every minute with Nelly simply overflowed with delight that constantly transitioned from one surprise to the next, each moment drawing smiles, “oohs” and “ahhhs”from the crowd as if we were watching a fourth of july fireworks display.”

– AIGA American Institute of Graphic Arts, San Francisco, U.S.A

“What can I say_ Nelly is a phenomenon with an outrageous vision of the future!”

– What Design Can Do, Amsterdam

“The person she most reminds me of is the pop star Björk: a bundle of barely contained energy, constantly making mental leaps in conversation – and prone to the most unlikely of artistic collaborations”

– Mark Hooper, chief editor, Hole and Corner Magazine, UK


– Wired Magazine

“Thrilling, creative, passionate, these are just some of the terms that could be used to describe the work of Nelly Ben Hayoun Studio”

– Design Indaba, South Africa

‘Disaster Playground: It’s Dr. Strangelove meets This Is Spinal Tap. You straddle a big red phone and go on a wild ride along a chain of command that is complex and exhilarating.’

– Paola Antonelli, Museum of Modern Art New York

 ” She will make a great astronaut”

– Dr. Jacob Cohen, Chief Scientist,  NASA Ames Research Center, U.S.A

“NBH Studio is really such a marvel.”

– Webstock, New Zealand

“She is out of this world in her thought processes and actions. She would be a valuable addition to the astronaut corp that would surely energize our exploration of the solar system”

– John W.Boyd, Senior Advisor to the Center Director of NASA Ames, NASA Ames Research Center, U.S.A

“Nelly is simply amazing. I’m still on a high from talking with her! The wealth of knowledge that she posses I love. Nelly is a  jolt of inspiration and inspiring energy. She is like a force of nature with a cool French accent.”

– Mattel, U.S. A