With a background is in advertising, digital marketing and design, working for major creative agencies in New York, Paris and London Anne-Laure decided to launch Alter_Projects in 2015 after 15 years connecting creative talents with brands. She wanted to embrace a new way of working, where brands can curate bespoke teams depending on their projects. She believes unexpected connections always bring the best results, with a passion to mix brands with creative talents while adding a touch of technology. She always wants to challenge the status quo to build holistic platforms and connect the dots between marketing, design, social, PR, experiential and retail.
Her goal is to help her clients stay fresh, innovative and relevant in the eyes of their consumers while staying fast, nimble and flexible.
Some of her clients / projects: Launching new online platform for Glenmorangie, talent curation for CK One, By Kilian, Givaudan and Unilever, Worked on Dove first experiential activation platform, Consulting work for Hilton hotels, Manhattan Loft Corporation and Diageo.