Edna was part of a team directing, shaping, and developing artists’ careers. She has worked with many talented musicians, but most notably Sigur Rós and Jónsi whom she has worked with since 2002. She has been involved in the organisation of small and large-scale global tours as well as programming and organising events like Homefires (a music festival that was the precursor to Field Day and Underage Festival), mentoring young programmers for Love Box, and most recently a collaborative event with London Summertime Hyde Park.

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