Nelly Ben Hayoun Studios designs extreme experiences for you to become an astronaut in your living room while dark energy is being created in your kitchen sink and a volcano erupts on your couch.
Dubbed the ‘Willy Wonka of Design and Science’, award-winning director and Designer of Experiences Nelly Ben Hayoun is a critical explorer and a fearless and passionate provocateur. In 2014 Wired magazine awarded her with a WIRED Innovation Fellowship for her work to date and its ‘significant impact on the world’ whilst in 2013, Icon Magazine touted Ben Hayoun as one of the 50 international designers ‘shaping the future’. Additionally, in 2015, she was nominated for a Women of the Year Achievement Award which rewards, since 1955, women ‘who have made a significant achievement’ and ‘are being recognised for their strides in making the world a better place’. As part of Ben Hayoun’s trademark’s ‘Total Bombardment’, she engages with multiple communities and audiences, this, she achieves through her various roles which include Designer of Experiences at the SETI (Search for Extraterrestrial Intelligence) Institute, Head of Experiences at WeTransfer where she develops experiential content for the digital platform and its 90 millions active users, a member of the Space Outreach and Education committee at the International Astronautical Federation, a United Nations Advisor to the UN VR (Virtual Reality) labs, an advisory board member at AIGA (American Institute for Graphic Arts) in Los Angeles, and a visiting professor at the Royal College of Arts and the Architectural Association.
Blasted from a Japanese launch pad, her projects have been orbiting around the earth in the International Space Station since May 2015. She assembled and directs the International Space Orchestra (ISO) – the world first orchestra of space scientists and astronauts from NASA. Her multilayered, experiential design practice has previously resulted in collaborations with Grammy award-winning musicians such as Beck, Damon Albarn, Bobby Womack, The Prodigy, Penguin Café, Ed Banger Records, Savages and most recently Icelandic post-rock band Sigur Rós.
She is a keynote speaker and has spoken worldwide about the value of experiential design practices in the context of outreach, community and education. Her work has been exhibited at the National Museum of China, MOMA, V&A and other leading design institutions.
Ben Hayoun is the author and director of two feature length movies. She was awarded one of the UK largest artistic awards, The Arts Council England Exceptional Award for her feature-length movie Disaster Playground. Disaster Playground is following the chain of commands in place in the event of hazardous asteroid impacting the earth. It was nominated for a Vision Award at SXSW 2015 and is distributed worldwide on Netflix and other digital platforms. Paola Antonelli, senior curator at MOMA declared about it: ‘It’s Dr. Strangelove meets This Is Spinal Tap. You straddle a big red phone and go on a wild ride along a chain of command that is complex and exhilarating’.
Nelly and her studios have worked and consulted for the likes of world-class clients including NASA, Google HQ, Mattel HQ, BBC, Autodesk HQ, XL Recordings, Mailchimp HQ, AIGA (American Institute for Graphic Arts), IxDa, Wired and The Guardian amongst many others.
Her latest project; The Life the Sea and the Space Viking was selected as one of the Best of The Year 2016 by the Metropolitan Museum in NYC.