Nelly Ben Hayoun will be participating at OFFF 2018 with Adobe, as one of just 16 guests invited from around the world. This year the event will be centred around the theme of Multilocalism, a visual trend of creatives and entrepreneurs alike allowing the many places they visit to bleed into their work. Adobe describes this as “a byproduct of technology, travel, and migration; shrinking the world we live in and allowing us to build and strengthen our connections with each other”.

The event will take place in Barcelona over two days, and will see Nelly taking part in the “Top 30 Challenge”, working in a team and taking to the streets of Barcelona for inspiration, to design an image around one of the Top 30 Adobe Stock search terms for Barcelona. The winning image will be chosen through a public vote on Twitter. Participants in the vote will get the chance to attend the Creativity Conference Adobe MAX, held in October this year in LA. So be sure to get voting – look for the hashtags #OFFF18 #Contest and #AdobeStock on twitter!

Nelly will then be involved in a panel discussion with innovation strategist, content curator & author -Rudy de Waele, artist & illustrator – Luisa Rivera and photographer – Tobi Shinobi amongst others, discussing their thoughts on the evolution of visual culture and the trend of Multilocalism. This will be live streamed on Facebook at 10am CET (search for #AdobeLive) and will later be made available to stream on demand.