Nelly Ben Hayoun will be the Keynote speaker at 13th CII-NID Design Summit 2013 on November 26-27, 2013; New Delhi, India. Endorsed by India Design Council.

SEE MORE ON the Conference and SPEAKERS HERE

Summit Theme – Designing the Future [extract from CII_NID Abstract]

Trends has been a buzz word for quite some time now. Corporates are increasingly using insight techniques and other future focused research methods. Context and insights are the starting point for design process and the right understanding of them ensures the success or failure of design projects, hence meaning success in the market place. Designing for the future makes companies future-proof. Now, in 2013 it’s about something bigger than trends, it’s about VISION. It’s the precise vision and passion behind the trend that will provide companies with the kind of foresight tools they need to spark business growth.

At this summit global influencers will come together and share stories, strategies and solutions – from inspiration to practicality. As the world becomes so interconnected and cultures collide, navigating the trends scene has become even more difficult. Designing for global markets and yet addressing the local sensitivities is a paradox that designers face everyday. On one hand global corporations are looking for space in the Indian markets and working to devise appropriate culture specific strategies. On the other side, Indian companies are going global. This summit will deliberate on how to resolve these conflicts, how to fix priorities and how to be relevant in the diverse locations. The summit will explore how design is helpful in imagining the future and is a perfect catalyst that connects future scenarios with corporate decision making. This summit will be a holistic platform that would offer an innovative and realistic approach to trends and vision while incorporating content from around the world.

One of CII’s key design initiatives has been “CII-NID Design Summit”, India’s premier and largest design event for last 12 years. The Summit has been bringing on one platform the best of the Indian and International design thinkers, design policy makers, designers, design educators and design users for sharing and learning from each other. Details about the earlier summits are available on www.ciidesign.in.

The Confederation of Indian Industry (www.cii.in) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes. Founded over 117 years ago, it is India’s premier business association, with a direct membership of over 7100 organizations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 250 national and regional sectoral associations.

Since last 12 years, CII has been performing the role of India’s strategic body for promoting and leveraging design towards sustainable economic growth. It has strenuously and diligently worked to strengthen and support the economy and society by demonstrating and promoting the vital role of design in making businesses more competitive and public services more effective.

The impact of CII’s work in design during last one decade has been visible through government coming out with a National Design Policy; industry in large number considering design as a key business strategy; government establishing “India Design Council headed by a CEO; Design professionals coming together to form designers association; National Institute of Design (NID) exploring establishment of four more NIDs; Launching of “India Design Mark”; establishment of many design schools; global design communities partnering with India etc.