TASK/CHALLENGE:

To inspire new ways of thinking that foster innovation, creativity, and wonder for the design team’s next phase of innovation as a part of their company-wide yearly reunion; with a focus on how to work together on community driven projects.

LEGO is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. As of 2021, Lego was the largest toy company in the world

APPROACH:

Nelly Ben Hayoun studios designed a workshop and talk sought to stimulate, challenge and provoke LEGO’s understanding of their own work, their ambitions, and their world view – inspiring the design team to think bigger and bolder.

OUTPUT:

Lego worked to develop a new range of toys focusig on role models so to inspire their users and also thanked Nelly Ben Hayoun Studios for their collaboration with a Lego figurine modelled on Nelly Ben Hayoun.