Nelly Ben Hayoun has been featured on the re:publica 17 website after her presentation at re:publica Berlin on Monday 8th May 2017.
To read the full article follow this link. Following words by re:publicas, Miriam Seyd and Kerstin Grünewald.
Designer and filmmaker Nelly Ben Hayoun is on a mission to bring chaos and subversion into the tidy and hierarchical world of science and design. She offers a new form of hyperrealistic experience with her two doppelgangers Aglaé and Anaïs Zebrowski.
The Nelly Ben Hayoun (NBH) Studios are known for designing the impossible: they allow anyone to become an astronaut in their own living room, while dark matter boils away in the kitchen and a volcano spews out lava on the couch. In her projects, Nelly Ben Hayoun focuses on how design and design processes can be used as critical platforms. This has earned her the nickname of the “Willy Wonka of design and science”. At this year’s re:publica, Ben Hayoun took it one step further.
She put on a live collage of design, film and postmodern performance theatre. The disassociation of two dopplegangers appearing from different directions in the room, as well as fireworks made from presentation slides in a comic style, fast talking and film, all came together to generate an experience that was both disconcerting and fascinating. With the concept of “language as a design feature”, Nelly Ben Hayoun followed the French philosopher Roland Barthes in her approach. The result is utopian performance from a tripartite personality that ties the audience to them.
She uses her projects to explore and deal with creative geography, contemporary mythology and politics. She founded the “University of the Underground” – the first university based in the hidden underground network of urban spaces, supporting unconventional research methods; or a Space Orchestra comprised of NASA pilots and space researchers. Her video series “Life, the sea and the space Viking” will be released soon, which takes place between a depth of eleven kilometres under the ocean and into space.
Nelly Ben Hayoun aims to incorporate her doppelgangers in further future performances and talks, so as to question concepts of space and time, as well as the ideas of efficiency that dominate our politics and economy. Her postmodern performances are live shows that are hard to resist. In an age of digital replicability of nearly all public events, Ben Hayoun’s performance at the re:publica was both anachronistic and forward-looking: Nelly Ben Hayoun and her doppelgangers present their own answer to the question of how people can be present everywhere and at all times.
re:publica is one of the largest and most exciting conferences about digital culture in the world. Since its foundation in 2007, it has grown from a cosy blogger meeting with 700 participants into a wide-ranging “society conference”, with 8.000 visitors at the anniversary edition re:publica TEN. Representatives of digital culture share their knowledge and decision-making tools, and discuss the future of the information society. Here they can mingle with activists, scientists, hackers, entrepreneurs, NGOs, journalists, social media and marketing experts, and many others. This fosters innovation and creates synergies between net politics, online marketing, network technology, digital society, and (pop) culture. What is more, around 46 percent of re:publica speakers are female – far more than at many other similar events.
To read the full article follow this link.