Nelly Ben Hayoun's unique approach to design

Its Nice That, April 2013

Nelly Ben Hayoun's unique approach to design

Words by Holly Wilkins for Its Nice That

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Referred to as the “Willy Wonka of design and science,” Nelly Ben Hayoun is a French award-winning director, performer and experience designer. Nelly teams up with leading scientists and engineers to create events and performances with the intention of adapting science “to our creative needs.”

Nelly is the brains behind International Space Orchestra at NASA, an experimental and hybrid research laboratory where space scientists have been invited to “implement, deconstruct, perform, sing, mix, modify, and design musical acts in control rooms.” Other projects include semi-domesticated volcanoes which are installed in the living space of volunteers for a couple of weeks and erupt sporadically. Domesticating a natural disaster, Nelly wants to play on a love-hate relationship – would you try to destroy it, or invite people round to see it?

At Here 2013, Nelly will discuss her project with NASA, how this and other projects came to life, not forgetting the doubts and difficulties experienced along the way. From Chernobyl to the CMS detector, she will discuss the value of “extreme” field work, an essential part of “designer training.”

For more info on Here 2013 and to get tickets please visit: www.here-london.com

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