FORTUNE

Nelly Ben Hayoun was the keynote speaker at Fortune’s Brainstorm Design conference in Singapore. Catch her talk where she explains how to Reimagine Corporate Leadership.

Total bombardment” is how experience design pioneer Nelly Ben Hayoun describes her presentation style. Speaking at Fortune’s Brainstorm Design conference in Singapore, that descriptor was just about the only moment where minimalism took hold. Ben Hayoun advocates reimagining corporate structures and designs experiences to help disrupt the hierarchical model businesses typically adopt.

“The key is to look at what is going to be the next phase of design, and for me, it’s going to be leadership,” she said. “Designers have a key role to play in changing the way leadership has been defined for so many years.”