WeTransfer and Age of Design

Age of Design, August 2016, UK

Design Week recently visited WeTransfer HQ to discover more about their design-led business. In the video, Nelly Ben Hayoun, Head of Experiences for WeTransfer talks about the company and how their vision, ethics and politics drive who they are. She calls them "genius partners in crime"

This video looks at WeTransfer and their current transformational phase. Moving from a start-up to a ‘scale-up’, the design-led business is preparing to expand to the States, where it hopes setting up office in LA will enable the brand to grow rapidly.

The file transferring service, which allows people to share large files that can’t be shared over email, has been designed so that “even our parents can use it” says co-founder and CIO Nalden. And, it’s this ease-of-use which has enabled the service to grow in popularity.

In this mini-documentary, we speak to co-founder Nalden, who explains why building a design-led business has been so important to its growth. Chief marketing officer Damian Bradfield explains why the business is opening a US office and why storytelling is so important to build a brand. While award-winning designer and head of experiences Nelly Ben Hayoun, explains why she took on the role at the Dutch-based business. 

We also speak to vice president of design Thijs Remie and product strategy director Brian Park about design and the importance of the WeTransfer brand. 

The Age of Design aims to  investigate a series of key case studies of businesses using innovative design – from public sector organisations looking to improve their customers’ experiences to car companies using design to innovate and prepare for the future.

To watch the whole video follow this link.